Any blogger will tell you that content is what keeps readers coming back. Â Without compelling content, your blog is the equivalent of spam, and nobody likes spam. Â The phrase “handsome is as handsome does” comes to mind.
Quality content may be the best policy, but content alone won’t attract readers.  I can’t count the number of excellent blogs that are passed by only because they aren’t aesthetically pleasing—pretty, for the less pretentious.
Pretty is Pretty Hard
Designing a visually appealing blog, however, is not something at which every blogger is an expert. Â For many bloggers, in fact, customizing a blog is like learning a new language.
The truth is that if you really want to establish and keep a readership, you’re going to have to direct some effort toward designing a pretty page.
Luckily for you (if you happen to be one of the many, many design-illiterate bloggers out there — and there’s nothing wrong with that), there is Genesis.
Making Pretty Easy
Genesis is a WordPress Theme Framework that is sexy, simple, elegant, and powerful all at the same time.  The standard design emphasizes readability—a virtue more blog themes ought to adopt—cleanly separating sections of each page so that readers won’t (dare I say can’t?) get lost.
With as much information (and ads) as a blogger often has on any given page, organizing everything so that it remains straightforward and approachable, even for readers with short attention spans. Â Genesis understands this need for neatness and serves it with grace and elegance.
Straight out of the “box” Genesis provides bloggers with a page design that looks so professional they can focus on what really counts: content. Â It may be a sad fact, but readers are distracted by poor page design; with Genesis this is not something you have to worry about.